Why study in ...


Why study communication?

To better understand the world we live in…

A smaller world. More contacts, more interplay, more exchanges, more trade. Daily life in the 21st century, shaped as it is by the effects of globalization, has at its core the art and science of communication. Through communication, humanity explores, learns, discovers. Peoples and cultures and individuals come to understand each other better. Social ties strengthen and cultural energy surges. Communication is in fact a staple of human interaction; from workplace co-operation and corporate public relations to TV programming, e-commerce and the promotion of government health and environmental policies, communication weighs in at every level.

Our professional and family activities, as well as our leisure time, are all shaped to a degree by information and communication technologies, be they more traditional (print media, radio, cinema, television) or more recent (World Wide Web, smart phones, social media).

What's more, with a sound grasp of persuasion techniques, we can better analyze and interpret political and governmental communications, whose numbers and complexity continue to grow as never before.

Student profile

Generally, students who go into communication divide into two categories, but they are all fascinated by the world around them, appreciate the importance of human relations (media-based or not), and have a keen interest in social and cultural phenomena.

Students in the first category hope to work in a communications firm, as media- or public-relations officers, as communication plan designers, as information officers or as journalists.

Students in the second category lean more toward research and see themselves for instance as analysts in a field like broadcasting and cinematographic policy.

Still, both groups want to use communication to promote the well-being of fellow citizens, albeit through different means that do indeed mesh now and then.


Why study journalism?

To keep our fellow citizens informed…

In any democracy, journalism is arguably the most important and legitimate branch of communication. Indeed, journalism is an essential activity, and whether exercised through traditional or more recent media, it evolves and develops all the time.

Society as a whole needs competent, well-trained journalists who can share information effectively and impartially—especially now that most anyone can tap into high-tech channels to publish or broadcast all sorts of “news” and “views” where accuracy, thoroughness and even simple truth fall by the wayside.

So, journalists help the average information-swamped citizen cut through the trivial and focus on the truly meaningful; armed with hard facts and solid reports, readers can then make good decisions, both for themselves and for others.

Student profile

Students of journalism need several key qualities, qualities they also continue to strengthen over time. Of course, natural curiosity and a passion for facts and information head the list. Also, true journalists are not out to serve a specific cause, but rather to serve the public good. To that end, students of journalism must also strive to share nothing but the best-quality information available.

Then, obviously, there’s the insistence on truth and relevance, on thorough, in-depth research and on rigorous presentation. In turn, good presentation means an ability to speak and write impeccably, and to wield both of these abilities as a technical tool and as an art form.

Finally, fairness and integrity are a journalist’s passport to credibility and legitimacy, and it’s on the strength of credibility that he or she can claim to provide the public with its rightful serving of reliable, thought-provoking news.

Public relations

Why study public relations?

The program in public relations combines courses in communication and public relations theory with practical experience in research, communication planning, writing for PR, multimedia, strategic management, creative thinking, and public speaking.

Graduates may find employment in public relations, social media management, or communications departments in corporations, government, trade associations, not-for-profit organizations, sport organizations, and the entertainment industry.

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